10 top seo tips and tricks

11:45 AM
Keyword research is critical to the SEO process.
Without keyword research all your efforts to
optimize your site to rank high in the major
search engines may be directed to the wrong
terms and phrases. This will result in rankings for
words that no one searches on.
The process of keyword research involves
several steps.
The first thing you are going to want to do for
keyword research is brainstorm the word or
words potential customers might use to find the
site you are planning to build. This list will include
both individual words and 2 to 4 word phrases.
You will need enough keywords and keyword
phrases to cover all the services or product areas
you are going to promote on the site.
If you are having trouble coming up with enough
keywords or keyword phrases use past
customers, your friends, colleagues, or even
your competitors. You can check the“meta
keywords” used by your competitors. Most
browsers will let you do this by right clicking on
the page and choosing“view page source”.
meta_keywords
Now the work begins. You need to begin the
process of qualifying your keyword list.
By checking your proposed keywords with a
keyword research tool, you can easily learn how
many users are conducting searches for that
particular term every day, how many of those
searches actually converted, and other important
analytical information. You may also discover
words that are different than your keywords that
searchers are using instead of yours or even
synonyms you weren’t even aware of.
There are plenty of good tools out there to help
you determine how valuable your keywords are
to your site. Here’s a few of my favorites.
SEO Keyword Research Tool A free research tool
on SEO Portland and powered by Arron Wall.
This is a good tool to begin with.
Wordtracker: Wordtracker is a subscription tool
that lets you look up popular keyword phrases to
determine their activity and popularity among
competitors. Their top 1000 report lists the most
frequently searched for terms, while their
Competition Search option provides valuable
information to determine the competitiveness of
each phrase. They also have a free trial version
but be prepaired to spend some time using it.
Overture Keyword Selector Tool: Overture now
Yahoo!’s Keyword Selector tools shows you how
many searches have been conducted over the
last month for a particular phrase and lists
alternative search terms you may have forgotten
about. The only problem with Yahoo!/Overture is
that singular and plural word forms are
considered one phrase. For example,“widgets”
and “widget” would appear as the same word
“widget”.
Google AdWords Keyword Tool: Google’s
keyword Pay-Per-Click tool doesn’t provide actual
search numbers for keywords. Instead, it
displays a graph like, colored bar, giving users an
approximation.
Keyword Discovery tool: This is a fee-based tool
where users can see how many users search for
it daily, identify common spellings and
misspellings, and determine the market share
value for a given search word or phrase.
Google Suggest: Google Suggest is a great way to
find synonyms and related word suggestions
that may be helpful to expand your original list.
Thesaurus.com: A good way to discover
synonyms you may not have remembered.
NicheBot is the best keyword tool I have been
able to find it includes results from Wordtracker,
Google, Keyword Discovery, and Yahoo!/
Overture. This tool saves me alot of time and
effort. Their tagline is,“Search The Major
Keyword Services All in One Place to Easily Locate
the Highest Traffic/Lowest Competition Keywords
Like a Laser-Guided Missile!”. They even have a 2
week test drive for a buck. NicheBOT Tour Page
for $1 Trial Offer.
Remember that you’re not only checking to see if
enough people are searching for a particular
word or phrase, you’re also trying to determine
how many of your competitors are using that
keyword or phrase on their sites.
The next edition will be tip 2 Keyword Selection. I
will go into detail about what to do with the list
you have it compiled and researched
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8 comments

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