7 steps seo tactiks

11:49 AM
If you’re like most online webmasters, then you
have probably read one article after the other
about search engine optimization. Most of them
rehash the same old information and you end up
wading through tons of fluff. However, this isn’t
one of those articles. Listed below are 7 advanced
SEO tips that you won’t find on every digital
corner.
1. Syndicating Articles that Link to Your
Sitemap
As you probably know, syndicating articles is one
of the best methods for obtaining one-way
backlinks.
They are also valuable pieces of search engine
bait because search engine crawlers are frequent
visitors to many high-profile article directories. If
you want to get the spiders quickly crawling your
site, simply submit an informative article to a site
like EzineArticles, GoArticles, or ArticleCity.
However, there’s another article marketing
strategy that isn’t mentioned much in marketing
circles. This tactic can get the crawlers searching
deeper into your site and indexing more of your
pages. Simply link to your sitemap within the
resource box. This will send the spiders straight
to a content buffet where they can quickly slurp
up all of your pages.
2. Translating Your Website Into Other
Languages
Are you marketing in just one language? If so,
you are missing out on 64.8% of your marketing
potential. This is because 64.8% of the world is
surfing the internet in a language other than
English. By becoming a multilingual marketer,
you immediately open up a stream of new
markets. Google alone crawls web pages in 35
different languages.
One of the best ways to attract worldwide traffíc
is to translate your site and register it with both
English and foreign-language search engines and
directories. If you are a seasoned SEO, you’ll be
happy to hear that the competition in foreign
search engines is much less than in those of the
United States.
In addition, online foreign language markets are
currently growing at a much faster rate than
English speaking markets.
You have the opportuníty to tap into this market
while it’s in an exponential growth phase.
3. ROR Sitemaps
As you probably know, sitemaps are important
for making sure your site can be completely
spidered and indexed by the search engines.
Unfortunately, many of these sitemaps are
specific to one search engine or another. For this
reason, there have been a number of Google and
Yahoo site map generators produced in recent
years.
However, there is an alternative that is even more
exciting. These are ROR sitemaps and they are
readable by all search engines, not just by Google
or Yahoo.
ROR is an exciting new sitemap tool that uses
XML feeds to describe your website. These
sitemaps are structured feeds that enable search
engines to complement text search with
structured information to better interpret the
meaning of your site. With a ROR sitemap,
search engines can better understand your
products, services, images, newsletters, articles,
podcasts, and anything else that you want to
describe.
For example, if you are selling products, a ROR
file enables you to document your product
names, descriptions, prices, images, availability,
affilíate programs, and any other
relevant information. Search engine crawlers like
the Googlebot have an enormous job to do. It’s
time we start helping them to better understand
our content.
4. Keyword Phrases that Convert
Selecting the right keyword phrases is the single
most important aspect of any SEO campaign.
Unfortunately, many webmasters target the
wrong keywords. Too many of us target very
general keywords like“real estate” or “internet
marketing”. Although these terms get lots of
visitors, it is unlikely that you will be able to rank
highly for them. Then, even if you do, this type
of traffíc produces very low conversion rates
because it does not target prospects.
You will be much more successful, if you target
keyword phrases that are 3-4 words long. These
terms are much less competitive and have been
proven to convert much better than keywords
that are 1 to 2 words long.
Who do you think is more likely to buy; someone
who goes to Google and searches for“ipod” or
someone who searches for “4gb black ipod
nano”? Obviously, the person who searches for a
more specific phrase is much closer to making a
buying decision.
5. GoogSpy
Would you like to get an in-depth view of how
your competitors run their business? Well, you
can do exactly that with an online service known
as GoogSpy. GoogSpy is a free research tool that
will tell you what keywords your competitors are
bidding on.
This tool tracks over 500,000 keywords every
day from Google and then loads this goldmine of
information into the GoogSpy.com database.
Using this tool, you can browse by company or
by search term.
This tool is extremely powerful. Unfortunately,
many people take it for granted. This service
basically hands you a business strategy on a
silver platter. Maybe we should just keep this one
to ourselves and enjoy the benefits of being one
step ahead of our competition.
For example, let’s say you wanted to do some in-
depth research on Overstock.com, one of the
largest companies online. You would simply go
to googspy.com and type in overstock.com. You
will then be shown thousands of words that this
company bids on. These keywords are proven
profít generators. Research like this would
normally cost thousands of dollars, but they are
providing it free of charge.
If you want to find keywords with high
conversion rates, simply type in words such as
buy and purchase. You will be shown keyword
phrases that are bid on that include the words
buy or purchase. These are very lucrative
keyword phrases because the person who types
in“buy sony playstation 2″ knows exactly what
they want. They’re not just looking around, they
are in buying mode. These are the type of
keywords you want to bid on. Using GoogSpy,
you can uncover these hidden gems in seconds.
Other high-converting keyword phrases include
brand names and product names. Type in the
keyword“camera” and you will find thousands of
different brands and product names for cameras.
These keywords are some of the best keywords
because of their high conversion rate.
6. Internal Links Within Content
The navigation of your site is a crucial element of
your search engine optimization campaign. Each
link within your navigational structure should
correlate with a keyphrase that you are trying to
rank for.
However, you can also include internal links
within your content. For example, let’s say you
have written an article about online marketing.
Within the article are a number of keyword
phrases. Some of these phrases include“link
popularity” and “web site traffíc”. If you have
other articles within your site that pertain to these
topics, then you should definitely link those
keyword phrases to those articles. By doing this,
you can increase the link popularity of other
pages within the same site.
There are very few sites that take advantage of
this optimization technique. By doing this, you
enable the search engines to find and index much
more of your site. These internal links also
contribute to a higher ranking because of the
anchor text that is used.
Many people only think of inbound links from
outside websites when trying to raise their link
popularity. However, the internal link structure is
also a major ranking factor.
7. Using Your Log Files for SEO
Your server logs reveal very important
information about your site. If you learn to use
them properly, they can quickly help to maximize
your site’s traffíc and conversion rates.
One of the most valuable pieces of information
found in your log files are search phrases. The
log files will tell you exactly which keywords
people are using to find your website.
Once you have optimized a page, the log files will
tell you how people are finding that page and
what keywords they are searching for to get
there. If you find that people are using keywords
that you hadn’t thought of to get to a certain
page, it would probably be in your best interest
to further optimize that page for those keywords.
You might also want to create a new page
optimized for that particular term. This is
especially true if a new page would enable you to
serve better information on the phrase being
searched for.
In addition, by looking at how your site is found
organically, you can determine whether the same
keyword phrases belong in your paid search
campaigns. Only choose the ones that are highly
relevant. You will find that these keyword phrases
have the best conversion rate.
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6 comments

  1. hey nice article .....This one is the great post for every starter SEO

    ReplyDelete
  2. and I though I was the only one that knew about googspy... great tool there! check it out!

    ReplyDelete
  3. Thanks for providing these seo tactiks..these are really very informative..thanks for sharing..
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  4. .Great article. Thanks for your great information, the content is quiet interesting. I will be waiting for your next post.

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  5. It was very useful for me. Keep sharing such ideas in the future as well. This was actually what I was looking for, and I am glad to came here! Thanks for sharing
    such informative post.

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