Article Writing - The New SEO Master Tool - Part 1

11:33 AM
Since search engines were invented, there has
been a constant head to head between the search
engine algorithm writers and webmasters. Every
time the algorithms changed the webmasters
tried to outwit them. The internet is full if
conflicting SEO advice on how to achieve top
rankings. This article hopes to clear up some of
the confusion.
In the beginning it was sufficient to have an
adequate amount of keywords on your website
in order to rank highly in the search engines. This
led to keyword spamming, a practice which still
continues today amongst inexperienced
webmasters.
Then along came Google and the goal posts
shifted. Google put more emphasis on webpage
linking, Their thought was simple - if one website
had a link to another website, then it was as if the
first website was placing a vote of confidence for
the second website's content and therefore the
second website must be useful and relevant to
the readers of the first website. Thus the Google
Page Rank was invented.
Soon the webmasters and internet marketers got
to work. This saw the emergence of link forms
and reciprocal linking sites. Internet marketers
declared that the more links that appeared on
your site, the higher it would rank in Google.
Suddenly link pages from websites started to run
into multiple pages as the race was on to
exchange links with whoever would agree. Some
sites started to have thousands of links point to
their sites and began rising in the search engine
rankings.
Of course the game of cat and mouse with
Google continued as the search engine giant once
again changed its algorithms.
It is now widely accepted that previous linking
strategies are failing because of what Google now
expects from links.
RELEVANCY
Google expects links on a site to be relevant to the
readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way
links without a reciprocal link in return.
ANCHOR TEXT
It is better for the anchor text (the actual text that
contains the link) to be keyword relevant to the
content and also to vary as numerous instances
of the same anchor text without variance can be
interpreted as keyword spamming.
The importance placed on the above factors has
all but eliminated the effectiveness of previous
linking strategies. Most links on link page
directories were exchanged with any site who
would reciprocate. Therefore most of these sites
were not relevant to the original site.
The reciprocal linking strategy also negates the
one-way linking preferred by Google. Most link
directories contain the same anchor text in all
links, as this anchor text was advertised on the
"link to us" page.
Therefore Google now looks upon these
reciprocal link directories as having no value.
They do not distribute page rank and therefore do
not help the ranking of your website.
That is why I now describe article writing as the
new SEO Master Tool - please see Part II of this
article for the reasoning.
About the author: Alan Chestnutt is webmaster of
www.articles-keyword- rich.com, an article
submission site where webmasters and ezine
publishers can pick up FREE keyword rich content
for their websites.
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5 comments

  1. SEO changes with time. Therefore, link builders must think of other ways that are acceptable with search engine's policy. Although, some of the techniques still work, their importance have lessened.

    ReplyDelete
  2. Of course I agree with u..SEO always changes with time.But some of the methods and ways to represent the page rank still work in doing so..I hope that the SEO plays a major role.. web design company

    ReplyDelete
  3. I have been playing with anchoring, its working great in reagards to SEO!!!!

    ReplyDelete
  4. That is an extremely smart written article. I will be sure to bookmark it and return to learn extra of your useful information. Thank you for the post. I will certainly return.

    ReplyDelete
  5. I will probably be back again to browse much more, many thanks for the data.

    ReplyDelete

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