10:34 PM
There are certain onpage factors that can pass
you little SEO juice and optimizing your url
structure for better SEO is one of them. I have
already discussed in detail about how you can
alter your url structure in wordpress blogs for
better SEO, you can find the link in the related
posts section below, if you own a blog then you
can check out that post. What I am going to talk
about here is to pass on some instructions on
what factors that you need to focus on while
optimizing your url.
1. Try to use static urls over your site rather than
dynamic and script driven that keeps changing
over a period time, reason is simple when have
dynamic url in your website, the url that will be
indexed by the search engines may differ from
the present url that your actual page might hold.
That way you cannot effectively build links back
to your site and also there is chance that search
bots may find that your url is keep changing and
they might well in fact not index your url at all.
2. You need to make sure that you are keeping
your url precise and gives you an idea what
information that the url may hold. Don’t use
keywords in the url for a page that don’t really
relate to the keywords used in the url. This way
there is chance that your site bounce rate may go
up in future and may lead to low ranking pages.
3. Also you need to use keywords, but as
mentioned before use your keywords rightly
instead of spamming them on your url, when
you use right keywords then they have a little
influence over your rankings.
4. Use hypens in the url to separate the terms
rather than any other separators or no separators
at all, next best to hypens is underscore.
5. Try to keep your url structure as simple as
possible, you can avoid the usage of words like
“of, and, if etc.. in your urls and make it look
more cleaner for search engines and also users.
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