Web Site Optimization Mistakes

9:34 AM
Web site optimization is the practice of making
your site search-friendly both to search engines
and searchers. There are five common mistakes
that people tend to make when beginning to
optimize their sites for search engines.
1. Web Site Optimization Mistake #1: Lack
of Targeted Keywords and Phrases
A lack of targeted keywords and phrases can
make or break your site. When a searcher goes
to a search engine or directory and types in a
keyword or keyword phrase that you would like
to be found for - but you don't have these
particular keywords and phrases on your site -
then that searcher will most likely not be able to
find you.
2. Web Site Optimization Mistake #2: Poorly
Written Content
Site content is the absolute number one draw for
both search engine spiders and search engine/
directory users. If your content is badly written,
is never updated, or is not relevant to what you
want to be found for, then your site is neither
search engine friendly or user-friendly. In
addition, your content absolutely must have
targeted keywords and phrases (see mistake
number 1). Well-written content is what search
engine spiders feed on, and content is the key to
high rankings.
3. Web Site Optimization Mistake #3: Black
Hat SEO Techniques
Black Hat web site optimization includes
techniques that are unethical and frowned upon
by search engine spiders. These techniques
include keyword stuffing, doorway pages,
invisible text, and more. These practices actually
do raise your site ranking. However, search
engine spiders have become very aware of Black
Hat seo techniques and can spot them pretty
easily (and ban your site). Don't go for the quick
fix; learn how to optimize your site for the long
haul.
4. Web Site Optimization Mistake #4: Using
Meta Tags Improperly or Not At All
Meta tags include title tags, keyword tags, and
description tags. While not the absolute most
important component in Web site optimization
(that spot is reserved for keywords and content),
they do have an important part to play. Make
sure to include all these tags in every page of
your site, and target them for each individual
page.
5. Web Site Optimization Mistake #5: A
Badly Designed Site
Ineffective site design includes lack of clear
navigation, poorly designed frames, and
large,load-intensive graphics. Search engine
spiders can actually be blocked from crawling
sites that are not well-designed, so it's a major
part of Web site optimization; plus, if users can't
find what they want on your site quickly, they'll
find another site.
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4 comments

  1. Yes, these are the most important mistakes. Thanks!

    ReplyDelete
  2. 1. Web Site Optimization Mistake #1: Lack
    of Targeted Keywords and Phrases That is the most relevant and costly mistake most make!!!!

    ReplyDelete
  3. Very great post. I simply stumbled upon your blog and wanted to say that I have really enjoyed browsing your weblog posts. After all I’ll be subscribing on your feed and I am hoping you write again very soon!

    ReplyDelete
  4. I really appreciate your professional approach. These are pieces of very useful information that will be of great use for me in future.

    ReplyDelete

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