SEO Optimization Method for 2016

Admin 8:13 AM


Every year there is usually a significant change in the Google search engine.
Especially in terms of the ranking on the search page.
For those who usually carry out optimization activities, the discussion below may be useful to you.
Please be listened to.

RESEARCH KEYWORDS
Although much has changed over the past year to SEO, the principles of the keyword research has remained relatively stable.
The basics do not change keyword research.
We certainly still want to find words and phrases that prospects are good.
There are various ways that we can do, in order to be effective keyword research, including:
1. Using a research tool like Google's Keyword Planner, Ubersuggest, SEMRush and keyword analysis tool Searchmetric; to search for popular keywords and phrases that are not too competitive.
2. Analyze your website to find keywords which has generate traffic and sales. You can use this data to find new keywords, related, or to create additional content.
3. Looking at the page top competitors, to determine which keywords they are targeting.
4. Focus on long-tail keywords.
When doing keyword research, focus search for relevant topics and themes.
Keyword research is not to choose one or two words in the title of your content, use your findings to learn more about your audience, their needs and interests.

ON-PAGE SEO
Ranking Factors report 2015 Searchmetrics present us about how we should structure our content, in order to get a ranking.
Here are some of the key from the report:
1. Number of words
According to the report, the average number of words for the top ranked content is ranged between 1140-1285 words.
When creating content, focus on providing comprehensive coverage of the topic you, not write a short content that only addresses the surface of your topic.
2. The term Proven Relevant
Using proven relevant terms that indicate to Google and to your readers, that you thoroughly cover that topic.
For example, when discussing "SEO", the relevant word is 'Google', 'Panda' or 'rank'.
Years ago, SEO professionals use the term 'LSI Keywords' (Latent Semantic Indexing-Latent semantic indexing) to refer to the type of this keyword.
3. Keywords in content
Keywords still have to put in your content; especially in the title, header and subheaders, the opening paragraph, and a conclusion.
4. Links Internal
What is important is not the number of internal links, but optimization of the structure and the web page / blog. Thus, users (and search engines) can optimally explore your content well, and to ensure that users are satisfied.
5. The use of headers and meta-tags
99% of the rated page 10, have a meta-description and 80% using the H1 tag.
As much as possible, make sure your H1 tag descriptions and unique and accurately depict the main topic of your page.
6. Mobile-friendly
Since Google's mobile-friendly reform earlier this year (often referred to as Mobilegeddon), mobile-friendliness has been a significant ranking factor.
Make sure your site using responsive design, or you have a website / application dedicated to mobile.
7. When loading fast
Your site needs to load (load) fast on all devices. However, with a significant increase in mobile phone use, the site you must load quickly on mobile devices.
Searchmetrics found that the top ranking pages load in an average of 1.16 seconds at 1:10 seconds on the desktop and mobile devices.
Google tools PageSpeed ​​Insights can help you determine how fast your site load (just keep in mind this tool works with a basic page-by-page basis, not on-site as a whole).
8. Structure of appropriate content
Structuring your content in a logical way is good, good for ratings and for users.
There are several ways to structure your content to the optimum:
a. Using interactive elements such as menus and buttons.
b. Using bullet to break the content into manageable chunks.
c. As already mentioned, use internal links to guide users and search engines through relevant content on your site.
d. Using external links can also be useful, as it can align your site with less relevant sites.

SEO MOBILE
We already discussed briefly the importance of optimizing your site for mobile. It is no longer sufficient to optimize the performance of desktop and mobile users ignore.
In fact, Google recently announced that more searches occur on mobile devices than on desktop devices. So if you ignore the mobile optimization, you could potentially alienate more than half the visitors to your site.
In addition to having a responsive site design, what other factors are important for rankings in mobile search?
1. The size of the file and the speed of the site
Mobile pages need to load more quickly, and preferably smaller than the size of the desktop.
2. Format and Structure
Because mobile phone users frequently access the web when traveling, your content should be structured in a way that makes it easy to read and understand.
3. Keywords in content
As with desktop content, enter your keywords into the content.
The term is relevant also proved important to your mobile content, although its use much less than on the desktop.
This is due to the fact that the content is longer than the usual desktop mobile content.
4. Number of words
In general, mobile content should be shorter than the desktop content.
The average number of words for the top ranking mobile pages in 2015 was 868, compared with 687 in the previous year.
5. Advertising
Keep in mind that the high-rated mobile page tend to have fewer ads than desktop pages.
Ads can slow down the loading time even more pronounced on mobile devices, so keep your ads to a minimum.

LINK BUILDING
The old concept of link building - reach out to other webmasters to exchange links, submitting your site to web directories, posting links on Web 2.0 sites that do not have the editorial process, and leave spam comments and link the forum - is long gone.
Most smart business owners know that link building tactic is not only ineffective, but it can lead to penalties rank their sites.
Rather than link building, business owners and marketers have to work to get links through the issuance of high-quality content.
In an analysis conducted BuzzSumo Moz and lately, they identify the type of content is most likely to get backlinks.
That is:
1. Content based research
2. The opinion shaped Journalism
3. Content-shaped length of more than 1000 words
4. Postings form of a list (list)
5. Post "why"
In addition to creating great content, you can also get backlinks through a blog.
Guest blog remains an effective strategy, not only for the development of inbound links, but to reach some new and targeted audiences.
Mempromosikam your content in social media is also a strategy that is extremely effective.
You may have heard rumors about the term "social signals."
That love, share and retweet on social media counted as a link, and it is continuing 'link juice' and content to your site.
However, Google has clearly stated that they do not count like and share on Facebook or Twitter as a link.
So, does it mean to get the appeal of social media is less useful in SEO?
No.
Good content that gets a lot of love and share mendapatksn larger audience.
The more people who see and appreciate the content, it has great potential to generate backlinks.
And content to get more links, still tend to rank higher in the search results.

MARKETING CONTENT
Neil Patel call content marketing as "New SEO Technique" since 2012.
The key to getting a high ranking in 2016 is to make the content a long, thorough content that meets the needs of users.
However, the content must be valuable or useful.
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